Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

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Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

This week’s Future of TV Briefing looks at why programmatic guaranteed deals may be a particularly sizzling topic during this year’s upfront negotiations.
The put up Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market appeared first on Digiday…
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