How publishers are crafting meaningful experiences to drive engagement — and first-event data

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How publishers are crafting meaningful experiences to drive engagement — and first-event data

Andrew Sullivan, Chief Product Officer, OpenWeb Paradigm shifts rarely stammer themselves upfront. That is what makes the present moment so challenging: It’s identified that third-event data, the lifeblood of Net 2.0, is on the plot out.  Google’s cookie ban is impending, and regulators are cracking down…
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