Are health claims a turn-off for consumers? ‘Many manufacturers don’t use health claims because they are not effective’

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Are health claims a turn-off for consumers? ‘Many manufacturers don’t use health claims because they are not effective’

The wording of approved EU health claims is prescriptive and precise. The intention of the regulation is to protect consumers from unfounded or overblown statements. But it is also to inform. Are health claims doing their job…
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